Common Uses For Promotional Products

Promotional Products, sometimes also called ad specialty products, promotional items or premiums, are used by businesses and individuals for a variety of reasons. According to a 1996 study by Baylor University, the following were the most common uses:

1. Goodwill
2. Create awareness of new products, services or facilities
3. Trade show promotion
4. Motivate dealers/ retailers
5. Improve, reward or recognize employee performance
6. Increase store traffic
7. Open doors, secure appointments
8. Customer retention/appreciation
9. Reinforce existing products/services/facilities
10. Generate sales leads and response
11. Fund-raising/Increase donations of money, food, blood, etc.
12. Promote sales contest